BREADWISE
This is a passion project crafted out of love for the art of bread baking. BreadWise’s vibe is all about artisanal indulgence with a quirky persona.
Logo Design
Illustration & Pattern
Collateral Design
Brand Identity Development
PROJECT SCOPE
PROJECT OVERVIEW
BreadWise, is imagined to be an artisan sandwicherie founded by two friends, set out to elevate the humble sandwich into a gastronomic experience. With a passion for traditional bread-making infused with a modern twist, they sought to stand out in a competitive market and attract young urban food enthusiasts craving unique culinary adventures.
The goal was to create a brand identity that could convey the warmth of their artisanal offerings and the quirkiness of their culinary experiments.
THE CHALLENGE
The challenge for BreadWise was to carve out a unique space in a crowded market while staying true to their roots as an artisan sandwicherie.
The idea was to pair their craftsmanship with a modern twist to create an identity as distinct as their sandwiches. This meant crafting a brand identity that could seamlessly blend the warmth and authenticity of their artisanal process with the playful, quirky personality of their culinary experiments, all while standing out visually and building a loyal community.
THE APPROACH
Keeping in mind the core values of craftsmanship and an authentic charm I dove into some market research of similar existing businesses.
Next step was sketching out and brainstorming ideas that lead to concept development and choosing the right creative direction for the brand identity.
The outcome was a linocut-style illustration approach, providing a rustic charm that harmonized with their artisanal ethos.
The logo design and illustrations were then digitally created along with multiple lock-ups to ensure flexibility in usage across various touch points.
It was a light bulb moment when during sketching and exploring the different kinds of artisan breads and looking at the beautiful scoring on the bread loaves I realized i could incorporate linocut style into the logo and illustrations.
I think the carving style complemented the artisan and hand crafted vibe beautifully.
