Coffee & Zest
BAKESHOP
Coffee & Zest is a home-based bake shop selling delicious desserts.
It’s motto is to spread happiness, one delectable bite at a time.
This bake shop is fueled by the baker’s love for baking and sharing the baked goods.
The owner is exceptionally passionate about her craft and with a meticulous eye for quality, she aimed to bring exceptional creations to dessert aficionados in the city.
THE CHALLENGE
Operating solely online presented a challenge of building brand awareness and attracting customers in a crowded digital world.
With the desire to establish a distinct visual identity that captured the personality of Coffee & Zest, the owner needed to put a face to her small business.
The goal was to craft a logo and visual identity that resonated with dessert aficionados and occasion-based buyers.
THE APPROACH
After a good understanding of her bakeshop’s values and target market, I did my initial market research and we agreed on a creative direction that would emphasis her dedication to excellence and refined taste while exuding a vibe of elegance and sophistication. Being a home bakery she was extra conscious to portray herself as a pro whom people can trust and connect with.
From initial sketches to mood boards, the client was involved every step of the way. Fun coffee meetups added an enjoyable element to the creative process, fostering a strong client-designer relationship.
The design process unfolded and brought to life this baker’s vision through the Logo Design - a minimalist typographic logo, which conveyed the sophisticated and professional vibe.
The chosen color palette was yellow, red and teal that are meant to evoke feelings of joy, passion and creativity.
The result was a visual identity that the client loved and felt proud to own and put it out there into the digital world as the face of her small business.
Logo Design
Stickers/Labels
Packaging
Social Media Posts
DELIVERABLES
OUTCOME
Brand Recognition
Positive Reputation
